3D Logo

By Studio Daad

visit portfolio: https://www.behance.net/studiodaad

       http://www.studiodaad.nl 

An effective example of how 3D elements work to create a unique logo.

By MissFotland

http://www.pinterest.com/pin/247064729529839725/ 

Utilised an effective typeface creating a central image of text to communicate with the viewer. The minimal yet grungy style creates an atmosphere relevant to the city of London. 

Hand drawn typography

By Ingrid Smith

http://ismith-portfolio.blogspot.com.au/?view=timeslide 

Sustenance brand book

By Ingrid Smith

See portfolio: http://ismith-portfolio.blogspot.com.au/?view=timeslide

Magazine Spreads

Magazine spreads I composed on InDesign. My magazine 'Art Ink' was centred around the concept of street art, so I used Alison Young's article 'Illegal/Legal, Street art in Australia' as the featuring body text in my spreads. These photos where taken locally in Canberra. 

Personal Logo's

These are two of my chosen personal logo designs, that incorporate my initials S and M into a symbol. My logo has many features that represent my character. This can be seen in the border, which resembles the shape of a speech bubble, symbolising my talkative nature. I used pastel blue and yellow, being bright, happy colours. These colours also portray my love of nature, and water recreation. This logo has a bold yet flowing nature, portraying an easy, laid back nature. It weaves and curls around itself, connecting in the centre. This represents my connection to other people, weather it be family or friends. I believe this design was a success as it incorporates my initials, looks visually appealing, and represents my character.

Type is used to convey its own meaning through its position, indicating movement on the page. This is an effective means of communication, used on many posters to draw attention to the information its illustrating. 

By Ingrid Smith

http://ismith-portfolio.blogspot.com.au/2014/02/personal-logo-design-2013.html?view=flipcard

By Ingrid Smith 

visit portfolio: http://ismith-portfolio.blogspot.com.au/2014/02/personal-logo-design-2013.html?view=flipcard 

Creating a means of personal identity promotion or branding, by incorporating the initials i and s of Ingrid's full name to illustrate a symbol representative of her personality.  

Motion Graphics Final V for Vendetta from Ingrid Smith on Vimeo.

TAFE NSW Managers Association Competition Entry

The brief required that we create a flyer, brochure and name tag that illustrated the theme of 'Empowerment in times of change' for an upcoming event. These were some basic templates I composed. I used the image of a tree and leaves to symbolise growth and change, similar to seasons.

Looking back on it now I can see room for improvement such as the words placed in the background can seem very cluttered and distract from the important information. This could be overcome by removing the words and playing with the size and weight of the information. I should not have to reiterate the message I am trying to convey, my content should be strong enough to do so. This is why I believe the name tag is effective as it is simple but effective. 

Scanned layouts

I created these through a combination of scanned magazine cut outs and digital illustrator editing. I experimented different textures and effects that an A4 piece of paper could produce by folding and manipulating it multiple times through a scanner. This created the different backgrounds. By searching for the necessary words and letters in magazines I explored many typefaces and tried to use each type with balance and tension, creating a cohesive layout. Variation in size, selective colour palletes and weight contributed to this notion.  

Introduction

Hi, my name is Sarah an aspiring graphic designer, currently in my first year at the University of Canberra. 

My blog DesignType is dedicated to the inner workings of type in the graphic design field. Here we look at the importance of type in different applications such as logo design, page layout, packaging and product design, as well as cover and poster art. Graphic Design is becoming increasing importance in everyday visual communication. I have chosen to focus on typography, interlinking these elements of design.

I am looking to explore and research the effect of typography in contemporary graphic design. Looking at its history and how it has become so ingrained in modern society, serving as a visual aid in advertising, marketing or creating a visual identity or awareness. For those like myself who are aspiring to get a job in this field, this blog will also feature job profiles in Canberra, related to design and what is involved.