The brief required that we create a flyer, brochure and name tag that illustrated the theme of 'Empowerment in times of change' for an upcoming event. These were some basic templates I composed. I used the image of a tree and leaves to symbolise growth and change, similar to seasons.
Looking back on it now I can see room for improvement such as the words placed in the background can seem very cluttered and distract from the important information. This could be overcome by removing the words and playing with the size and weight of the information. I should not have to reiterate the message I am trying to convey, my content should be strong enough to do so. This is why I believe the name tag is effective as it is simple but effective.
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