Sweesy Chocolate Packaging

 By Magdalena Giannelis

Retrieved from: http://www.packagingoftheworld.com/2012/11/sweesy-chocolate-student-work.html 

"I created Sweesy for my final school project. Sweesy is a new brand of products with Stevia Extract. Sweesy Chocolate is one of us. Sweesy is for diabetics people or for people who want to eat better " - Magdalena Giannelis 

A fun, happy chocolate packaging for Sweesy dark chocolate. A clean white has been use for the exterior packaging with the fun sweesy logo in a bubble.  Different colours has been used to identify different flavours of chocolate. Two variations of font have been used with different line weights used for the cover display text. This emphasises words such as WHITE, LOVE and CHOCOLATE, important descriptions to draw to the buyer attention. Smaller font variations have been used as sub headings to describe the chocolate further. This warm design continues within the interior of the packaging with fun linear patterns of shapes. This is an effective use of typography, colour and shape to represent a branding theme relevant to its product.