By Sara Duncan
visit portfolio: https://www.behance.net/saraduncan
Sarah has achieved a very, clean, professional look whilst also conveying her bubbly personality. Multiple typefaces have been used, the most effective being her calligrophy style font display. A intergrated theme, inspired from her logo typeface. This font creates a warm atmosphere, perhaps related to Sara's personality. This is also illustrated from the tone of voice used, such as "hey, hi and hello". This quirkiness could in some instances question her professional attributes however her clean cut layout leaves no room for question. She has used clean alinements, lines, border space and solid contrasting colours, with bold headers, titles and cover pages. In creating an identity in relation to design Sara has cleverly incorporated her design capabilites especially in her cover displays. Sara has effectively used typography and layout to successfully produce a self identity system for employers.
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