By Nick Emrich
visit portfolio: https://www.behance.net/nickemrich
Nick has used a minimal, clean style to convey a identifiable visual identity for the PINE-SOL brand. He has used a white thin text for the label and used a pine tree to replace the 'I', a creative combination of text and image. This is a successful logo as it stand out on the bright coloured backgrounds. A traditional typeface with defined serifs has been used for the body text illustrating a vintage look. Defined text alinement and use of borders and line also contributes to this clean, vintage style, relevant to the products purpose, a cleaning agent.
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